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Trustmus is a consumer protection service which helps people find great online businesses and avoid scams.

Rarely. Users may remove their own reviews of their own accord. Occasionally our Support Team will remove a review if it violates our Terms of Service or Review Guidelines.

Trustmus takes review fraud seriously. Writing or paying for fake reviews is unethical, against Trustmus’s guidelines and is illegal in many jurisdictions. New York’s Attorney General recently fined 19 companies $350,000 for violations associated with fake reviews. Trustmus uses software algorithms, community reporting and other methods to aggressively detect and remove fake reviews. If a company is discovered to be writing or paying for fake reviews they may lose access to their Trustmus Business Account, have their business publicly flagged as manipulating reviews and be demoted in Trustmus search.

We take fake reviews very seriously and does four important things to prevent them:

  • We run sophisticated software that spots and removes fake reviews.
  • We have a Review Team that manually spot checks reviews for fakes.
  • Our community flags reviews that look suspicious so our Review Team can then look more carefully at the suspicious reviews.
  • We seek to educate companies and consumers about the dangers of fake reviews and how to spot them.

No. However, if you are affiliated with a business and would like to respond to a review, you can do so by registering here.

Websites like Trustmus are protected under federal law by Section 230 of the Communications Decency Act. Your attorneys will find dozens of relevant cases if they are not already familiar with the statute, but Zeran v. AOL, 129 F. 3 327, 330 (4th Cir. 1997) is a well-known example.

Careful consideration should be taken if you are considering legal action against a reviewer. Defamation suits are expensive, difficult to win, and tend to draw additional attention to the issues you would prefer ignored. You will also run a risk of the Anti-SLAPP statute requiring you to pay attorneys’ fees to the other side. Rarely, there may be cases where legal action is appropriate, but in general, it is unlikely you will find what you are looking for by suing someone who gives you a bad review.

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